Mastering Media: Casey Ferrand McGee on Storytelling, Journalism, and Adapting to Trends
Alka Sharma introduces Casey Ferrand McGee, who shares her journey from early media exposure to becoming an award-winning journalist. The discussion covers the challenges posed by social media in modern journalism and the emotional impact of storytelling. Casey offers insights into effective storytelling and common mistakes in journalism, along with strategies for breaking into the media industry. They explore adapting storytelling for diverse audiences, observing media trends, and pivotal career moments. Casey also shares budget-friendly tips for aspiring journalists and ways to maximize online platforms. The episode highlights her book "Curly Girl, My Coils of Love," and concludes with information on where to find more about Casey.
Key Points
- Embracing authenticity in your personal brand can significantly enhance your connection with your audience and clients.
- Understanding and utilizing the power of storytelling can transform your personal and professional narratives, making them more relatable and impactful.
- Leveraging social media and creating media-worthy events are crucial strategies for gaining visibility and standing out in today's competitive media landscape.
Chapters
| 0:00 | |
| 1:20 | |
| 6:19 | |
| 10:19 | |
| 15:28 | |
| 20:35 | |
| 24:09 | |
| 28:13 | |
| 30:52 | |
| 34:58 | |
| 40:15 | |
| 41:10 | |
| 45:08 | |
| 47:47 |
Transcript
Loading transcript...