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Ask the Experts with Alka
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Alka Sharma

Lizeth Alvarado: Career Evolution, Empowering Beauty, and Advocacy for Cancer Survivors

E76 • Apr 27, 2026 • 39 mins

Join Alka Sharma as she talks with Lizeth Alvarado about her journey from finance to the beauty industry. Lizeth highlights the importance of having a backup plan and the transformative power of her clinic's services, like areola tattooing. They discuss industry risks, client concerns, and the impact of Epic Beauty Day of Hope in supporting cancer survivors. Lizeth shares how media visibility boosts business, strategies to prevent burnout, and AI's role in beauty. The conversation also covers myths about permanent makeup, Lizeth's advocacy as a breast cancer survivor, and how to support Epic Beauty Day of Hope and donate to We Will Survive Cancer.

Key Points

  • Reinventing her career from finance to permanent makeup, Lizeth Alvarado found purpose in helping breast cancer survivors restore their confidence through areola tattooing.
  • Lizeth emphasizes the importance of proper training and health safety in the beauty industry, especially in states with stringent regulations like Virginia, to prevent cross-contamination and ensure client safety.
  • Through the Epic Beauty Day of Hope, Lizeth and her team create a supportive community for breast cancer survivors, providing complimentary glam sessions and professional photo shoots to help women regain their confidence and celebrate their journey.
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